I B.Com unit 3 SAMPLING TECHNIQUES

                    1th year l B.Com

                            Unit 3

                   Sampling techniques

It is important to carefully define your target population according to the purpose and practicalities of your project.

If the population is very large, demographically mixed, and geographically dispersed, it might be difficult to gain access to a representative sample. A lack of a representative sample affects the validity of your results, and can lead to several research biases, particularly sampling bias.

Sampling frame

The sampling frame is the actual list of individuals that the sample will be drawn from. Ideally, it should include the entire target population (and nobody who is not part of that population).

Example: Sampling frame

You are doing research on working conditions at a social media marketing company. Your population is all 1000 employees of the company. Your sampling frame is the company’s HR database, which lists the names and contact details of every employee.

                               Thank you 

Desingu

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